Data is one of your company’s greatest assets and provides necessary information when defining strategy and allocating a budget within your digital marketing plan. Given that the volume of such information is increasing and that it is more fragmented than ever, the task of effectively collecting and visualizing data in a dashboard is key for all types of businesses.
Your brain can process an image in as little as 13 milliseconds
Before you start, you need to ask the right questions and correctly define which KPIs (key performance indicators) are of the highest priority and impact for your business. Any company that collects data from more than one channel needs to develop a business intelligence strategy.
At Saffron Labs, we know the questions that need answers in order to achieve results, and we present them in dashboards so that everyone involved in a project can make use of the information in real time.
We present all the key data from each source separately to understand the performance of each platform in more detail, highlighting the reasons why performance may vary between channels. We also unify KPIs from all traffic sources into a single dashboard that reflects overall performance.
We use dashboards to connect and merge data from the various sources available such as Analytics, SEM, Social Ads and SEO and extract only the information that really brings value to your company. In addition, we specialize in presenting data from different domains or countries in a single dashboard. At a glance, you will know how your project is evolving globally and what is the impact of the digital marketing actions you have undertaken.
Thanks to our expertise in Google Data Studio, you will find that information is easier to interpret thanks to these interactive dashboards with real-time data, customized for your situation. You will be able to make business decisions that ensure growth and profitability. Information is power: it’s time to use it efficiently.
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